Digital Specialist

What you’ll do

• We are looking for a highly driven and analytical Digital Specialist to lead and execute Oakley’s digital marketing initiatives
• Across all online platforms. This role will be responsible for planning the full digital calendar, managing social media channels
• Analyzing website performance, and delivering regular performance reports to support business growth and brand visibility.
• The ideal candidate is both creative and data-driven, with strong experience in digital strategy, social media management
• And performance analytics.
• Duties and Responsibilities

Digital Planning & Campaign Management

• Develop and manage the annual digital marketing calendar aligned with Oakley’s brand and commercial objectives
• Plan digital campaigns, launches and key seasonal moments across the full year
• Coordinate with internal stakeholders to ensure timely execution
• Optimize campaign performance based on insights and market trends

Social Media Management

• Take full ownership of Oakley’s Instagram and Facebook platforms – South East Asia & Korea
• Plan, schedule, publish, and manage all social media content, including creating social copies
• Work closely with internal stakeholders on content creation and campaign assets
• Monitor engagement, community interactions, and audience growth
• Ensure all content is aligned with brand tone, guidelines, and campaign objectives
• Create, manage, and optimize paid social campaigns across multiple platforms

Website & Analytics Performance

• Analyze Google Analytics reports across all Oakley SEAK websites
• Track key performance indicators such as traffic, conversion, engagement, bounce rate, and campaign effectiveness
• Identify trends, opportunities, and areas for website optimization. Brief web developers on the key actions to be taken.
• Provide actionable recommendations to improve digital performance
• Plan all the content updates, including web banners, collections etc.

CRM Database

• Plan and schedule email campaigns using Mailchimp
• Coordinate campaign calendars (Newsletters, Product launches)
• Manage subscriber lists and maintain database hygiene
• Implement targeting strategies to improve relevance and performance
• Conduct A/B testing on subject lines, content, and send times
• Prepare monthly reports on campaign performance and provide actionable recommendations to improve results.

Content Creation Guidelines

• Prepare content creation guidelines for our seeding athletes based on key brand campaigns. These contents will be
• Used on our social media plaforms.
• Ensure all content is consistent with brand identity and positioning.

Reporting & Insights

• Prepare monthly digital performance reports
• Consolidate social media metrics including reach, engagement, follower growth, and campaign ROI
• Present insights and recommendations to internal stakeholders.